About LESS IS MORE
“Less is more” is a quote from a poem by Robert Browning in 1855, which originally means that “simplicity and clarity lead to good design” (http://www.phrases.org.uk/meanings/226400.html)
Since this blog will be about the erotic advertising, “Less is more” implies that less clothes is appealing to the eyes, and nudity would be people’s desire. Sexuality, the most simple and strong drive of human nature, is used as a dominant theme in the present ads, and it gives a clearer and more memorable message to the viewers.
This blog will focus on cross-cultural values of sex-sell, societies’ reactions to erotic advertising, and changes that brings to stereotype gender roles.
About the Authors
Cindy Liu
I am a fourth year student major in Communication. I like to interact with other people and that is why I choose to study in the program of Communication. I like swimming, playing tennis, and running. I am a Chinese Canadian and I hope my background can help my group with our topic which is cross-cultural advertising.
Xiaoli Pang
I am an international student from China. I am in the third year of General Arts program, and I also attend the Interior Design program in Algonquin College. Even though I have taken several communication courses before, erotic advertising is a new subject to me.
Yun Zhang
I am an international student. The Erotic History of Advertising is a course I really interested in, and that is why I chose it as my elective course. There is no doubt that I like advertising. Those creative ideas and proper relations can always catch my attention and impress me. I am so glad that I can somehow participate in it now. I have been dreaming of working for an advertising company since my childhood, and I think it is a good start and try-out.
