Dr. Strangelove said in class that “we live in a world that is sex crazed but strangely unerotic.” Although there are a lot of sexualities in the media but these sexualities are very conservative. Sexuality is defined by the few elites in the society and they are afraid to step out of the boundaries. Dr. Strangelove also argues that controversial issues such as gay marriage is rarely portrayed in the advertisements because the corporations do not want to be labeled as gay.
In the 1960s and 1960s, ads portrayed woman as one whose sole function was to create a Technicolor home for her husband and family.
Miller, Michele and Ford, John from Old Dominion University argues that today, sexism is more align with sexist, and the implication of sexuality in the advertising and the media. In recent years, advertisers have venture into controversial territory with their use of female sexual images and a focus on distinct body parts, positioning, language, and sex role portrayals. In this advertisement, the head is not shown so the identity of the woman is not important. The audience only cares about her body and the message on her body. This is to deny her as a human being.
Every generation recreate and redefine sexuality. YouTube is a new medium allows people to express their ideas freely. It is a democratic platform where everyone can be heard in an unregulated space, unfiltered content not confined by market need and target demographic. YouTube might redefine sexuality and gender roles in the media by expressing what people truly feels.
honey, I think the CK ads are hot as well~~