This Panasonic TV commercial, as a typical erotic ads, is probably one of the best examples which can reflect the use of sex reference.
In the commercial, the environment and decoration around the man is so similar to that of the woman, which consequently creates a misconception for both the audience and the man that they are in the same room. That actually indicates the most important point Panasonic want to sell — the clarity and definition of the TV; however, this selling point is hard to be presented properly in a commercial. How to solve this problem? It is easy. The answer is sex reference. The woman’s words and body language successfully generates the interest from the man by creating the temptation. Moreover, it also catches the attention of audiences. As a result, both the audience and the man think the image in the TV as a real woman. The true meaning of the woman’s words is that if you want to feel her, go get the TV! However, ask yourself, is the TV really more attractive than the woman in there?
Of course, TV is an electronic product. Its main potential target consumers are male group. That’s why the commercial tries to uses women’s body and behaviors to attempt men’s interest. The following commercial finds its cutting edge from a reversed angle compared the former ads we just watched. It shows that a sexy woman is chasing a Weiner Schnitzel hotdog. Her demand & eagerness for its product is taken to be referred as women’s sex need.
