Cross Cultural Differences in Advertisements

In the first class, Dr. Strangelove talked about many interesting things about erotic advertising. He used terms that are not usually used in a regular classroom. It was interesting to see people’s reaction to these languages especially from the Chinese friends who sat beside me. We were giggling, and blushing. In China, sex is rarely discussed in public [...]

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The Evolution of Sexist Ads

Dr. Strangelove said in class that “we live in a world that is sex crazed but strangely unerotic.” Although there are a lot of sexualities in the media but these sexualities are very conservative. Sexuality is defined by the few elites in the society and they are afraid to step out of the boundaries. Dr. Strangelove [...]

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Women’s Body Figure = Artists & Designers’ Choice

Dr.Strangelove mentioned the trend in class that there are more and more figures of women body getting used by artists and designers. It is hard for normal people to evaluate the quality, market value & meaning behind a piece of art work or a design of furniture; however, there is one thing we are sure [...]

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Women and Cars

It seems women and cars are always related to each other. Some men will even treat their cars as “the second wives.” We can always see gorgeous girls in auto shows, race contest and ads campaign, but why? Why are these two always so closed to each other. The answer for that question could be [...]

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Women’s Body figure = Ads Campaign’s Favourite

Sometimes the appropriate use of women-bodies may not only increase sales, but can further strengthen brand loyalties and do more meaningful contribution fight against some of the misconception we obtain from the dominant mass-media. Dove’s “Real Beauty” campaign is just a perfect example for that. Dove started launching this Real Beauty campaign in 2004 to [...]

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What Is More Attractive, TV or Her?

This Panasonic TV commercial, as a typical erotic ads, is probably one of the best examples which can reflect the use of sex reference. In the commercial, the environment and decoration around the man is so similar to that of the woman, which consequently creates a misconception for both the audience and the man that [...]

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Sex Does Value A Lot!

So far we can see that sex values and gender roles do value a lot because they do help selling. Both male and female have mutual demand. That is where those commercials’ ideas coming from. In those erotic ads, the sex values and gender roles have been maximized.

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Relative Happiness

Are you becoming more happier or less happier? This is a matter of how you measure happiness. In terms of an individual’s measure of happiness, I would say I am happy because I am alive and healthy. Other people may say that they are happy because they own more, but I believe that at the [...]

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Gender Roles in Families

On July 15 we were shown a series of Walmart commercials which main motif keeps to be the same over the years: family together. Below is a similar example to what we saw. This is a very typical Walmart commercial. Look at the way Walmart advertises, it is not difficult to find out one of [...]

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Taste The Ads

Advertising is the official art of modern capitalist society. — Raymond Williams There is no doubt that advertising is a strategy to increase sales, and the design is a key point. Good designs usually, if not always, lead to a leap in sales. Some people buy for the utility, and some buy for the style/design. [...]

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Sex lessons

Do you have good skills in bed? If you don’t, then you’ve got to watch a porno. If you do, then you do have watched a lot of porns. Yes, Dr. Strangelove said that pornography does educate people about sex techniques, and it is the function and purposes of the society. According to Fiona Attwood, [...]

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Gender Differences in Advertisements

Darren W. Dahl, Jaideep Sengupta, and Kathleen D. Vohs wrote a book on sex in advertising. The authors argued that there are differences in men’s and women’s sexual beliefs and motivations. The book portrays that male audiences have positive attitudes towards casual and recreation sex, whereas female audiences value the emotional intimacy and commitment that can surround the sexual relationship. [...]

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YouTube and Shanzaiism

For centuries the freedom of speech is in the control of the few elites including the government and major corporations.  Recently this has been changed, with the availability of YouTube, normal people can create and share videos with the masses. It is an unregulated and unfiltered platform that can threatens the corporate and government control of its audiences. Several [...]

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Does Sex Sell?

Does sex sell? I thought it would be interesting to open this discussion with a personal story. Last week, I was shopping at La Senza. I saw two men stopped in front of the La Senza store, stared at the poster with an attractive sexy woman on it, and then one of the men took [...]

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How the society sees women in the 19th century America

Today we were shown an example of Dior’s ring ad of the 1960s. It was the first ad which promoted masturbating. There is a nude woman in the poster, covering her private area with one of her own hand, which hand wears Dior’s ring. As Dr. Strangelove explained, what’s throwing out from the poster is [...]

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